This one is super non-obvious: google calendar only syncs your default calendar to your calDAV shares; you have to configure it to sync additional calendars using google’s sites. Bonus: you need to configure this on a phone-by-phone basis FROM a mobile device: Using Google Sync with iOS Calendar
Other links that may be useful for this:
http://www.google.com/support/mobile/bin/answer.py?answer=151674
WHAT CHEER? BRIGADE
A one-page website I can get behind: tenprinciplesofgooddesign.com, featuring Dieter Rams’ Ten Principles, further documented on Wikipedia and on SFMOMA’s website.